Fields of research
Following we briefly outline the tools and methodologies, we offer to suit our clients needs best.
Here, we can only touch on the individual topics. If you want to gain deeper insight into our range of products and services, please feel free to contact us. We will make an offer, tailor-made to your specifications and needs.
Customer Satisfaction
Measuring customer satisfaction is one of the most frequently conducted analyses, ranking among the most important topics in market research. After all it is more provitable to maintain and service existing customers than to win new ones. Satisfied customers mean higher gainings. And satisfied customers are the best assurance against continually narrowing markets and economical turbulences.
Image
Measuring the image is an inherent part of profound customer satisfaction surveys. The corporate image is more than just the result of continuously perceived customer satisfaction: It is more likely the result of competitive positioning by strategic managerial decisions. The corporate image defines, which group of customers can be targeted successfully and how to create customer loyalty towards the company by a balanced array of products and services.
Product Development
Developing new products and modifying existing products can turn out to be an expensive business for a company. Market research cannot eliminate but limit the risk!
Individually elaborated test procedures are a basic requirement especially for this field of research. The consumer benefit has to be looked at from the customer's point of view, not from the developer´s point of view.
That way, the common saying "THE LIGHT BULB WOULD NOT HAVE BEEN INVENTED; IF EDISON HAD DECIDED TO CONDUCT A MARKET RESEARCH STUDY BEFOREHAND" loses its meaning.
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Market segmentation
Market segmentation often plays an integral part in analyses or provides a basis for other researches.
In general, different sorts of market segmentation have to be distinguished - not only with respect to the methodological deduction of the segments but also concerning the objective, as for example customer loyalty typologies, benefit segmentation or psychographical segmentation.
Furthermore, the application behind plays a vital role as well. Do you primarily want an analytical market segmentation in order to gain deeper insight into the organization of the market, or a marketable segmentation to obtain an efficient sales control system?
Further information on Market segmentation ...
Employee surveys
Employee surveys are particularly important for various reasons, depending on the main focus, they are developed for: content employees work more efficiently and content customers can be the result.
Employee surveys reveal internal frictional loss in organization and management, demonstrate the level of loyalty of the employees towards their company, are a perfect reflection to customer satisfaction surveys, help to decrease the number of staff away sick, etc.
Employee surveys are not an internal suggestion box, but a suitable tool for modern management. The results are equally interesting and useful for the corporate management and executives, for the human resource management, for the work council and for every committed employee in the company alike.